Privacy Policy – Mend & Mellow

Mend & Mellow values your trust and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [www.mendandmellow.com], purchase our products, or interact with us.

By using our Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:

• Personal Identifiers:  name, email address, phone number, billing/shipping address.

• Payment Information: processed securely by third-party payment providers (we do not store your card details).

• Account Information: username, password, order history (if you create an account).

• Device & Usage Data: IP address, browser type, operating system, browsing activity, cookies, and analytics data.

• Communications: when you contact us via email, forms, or social media.

• Marketing Preferences: newsletter sign-ups, opt-in choices.

2. How We Use Your Information

We use your information for:

• Processing and fulfilling orders.

• Communicating order updates, promotions, or brand news (if you consent).

• Improving our products, website, and customer service.

• Personalizing your shopping experience.

• Detecting fraud, unauthorized activity, or compliance issues.

• Meeting legal, tax, and regulatory obligations.

3. Sharing Your Information

We do not sell or rent your personal information. We may share information only with:

• Service Providers: shipping companies, payment processors, IT and hosting providers, email marketing platforms.

• Analytics & Advertising Partners: such as Google Analytics, for understanding site traffic and improving marketing.

• Legal Authorities: when required by law, court order, or to protect our rights.

4. Cookies & Tracking

We use cookies, pixels, and similar technologies to:

• Remember your preferences.

• Enable shopping cart functionality.

• Analyze website traffic and performance.

• Deliver relevant ads and offers.

You can control cookies via your browser settings. Disabling cookies may affect site functionality.

5. Data Retention

We keep your information only as long as necessary:

• To complete transactions and provide services.

• To comply with legal/tax obligations.

• To resolve disputes and enforce agreements.

6. Data Security

We implement industry-standard security measures (encryption, secure servers, restricted access). However, no online transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Your Privacy Rights

Depending on your location, you may have the following rights:

Your Privacy Rights (India)

At Mend & Mellow, we respect your privacy and are committed to protecting your personal information. As a user in India, you have certain rights under applicable data protection and consumer laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act).

Your Rights

1. Right to Access
You can request details of the personal information we hold about you.

2. Right to Correction
You may ask us to correct, update, or complete any inaccurate or incomplete information.

3. Right to Deletion
You can request deletion of your personal data, subject to legal or contractual requirements.

4. Right to Consent & Withdrawal
We only process your data with your consent (where required). You can withdraw your consent at any time.

5. Right to Nominate
You may nominate another individual to exercise your rights in case of your death or incapacity, as per the DPDP Act.

6. Right to Grievance Redressal
If you have concerns, you can contact us at:
📧 info@mendandmellow.com | 📞 +91-9831584940

If you are not satisfied with our response, you may escalate the matter to the Data Protection Board of India, as provided under law.

GDPR (EU/UK Residents):

• Access your personal data.

• Correct or update inaccurate data.

• Request deletion of your data (“right to be forgotten”).

• Restrict or object to processing.

• Data portability (transfer of your data).

• Withdraw consent at any time.

CCPA/CPRA (California Residents):

• Know what personal information we collect and why.

• Request deletion of your personal data.

• Opt-out of the sale or sharing of personal data (we do not sell personal data).

• Non-discrimination for exercising privacy rights.

To exercise your rights, contact us at [info@mendandmellow.com]. We may require verification of your identity before fulfilling requests.

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices, and encourage you to review their policies separately.

9. Children’s Privacy

Our Site is not intended for children under 13 years of age (or under 16 in the EU/UK). We do not knowingly collect information from children. If you believe a child has provided us with personal data, please contact us for deletion.

10. International Data Transfers

If you are located outside INDIA, your information may be transferred to and processed in countries with different data protection laws. We will take reasonable steps to ensure adequate protection.

11. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Effective Date.”

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

info@mendandmellow.com